Kirkwood Library: Mass Media: Home

Helpful Library Guides

APA citations
Guide on everything related to citing sources APA style, and avoiding plagiarism.
Evaluating Web Resources
Finding Full Text Articles in a Database
Interlibrary Loan
Step by step directions on requesting interlibrary loan of materials the Kirkwood library doesn't own
Web Resources Evaluation
Applying the CRAAP test.
What are Scholarly Journals?

Keywords for Searching

Keywords to use when searching the library catalog and databases, or Google are:

mass media, news media, communications, social media, online social networks, the Internet, films, movies, cinema, motion picture industry, television, radio, broadcasting, newspapers, the press, journalism, popular books, telenovelas (Brazil), Bollywood (India)

Internet articles on U.S. and Global Media

State of the News Media
Data and trends about key sectors in the U.S. news media industry from the Pew Research Center.
Social Media Use in 2021
From the Pew Research Center: A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30
World's Largest Media Companies
Statista report showing the largest media companies in the world.
Media Freedom
The ability of journalists to report freely on matters of public interest is a crucial indicator of democracy.
Freedom on the net 2019: United States
2017 Top Markets Report" Media and Entertainment
By the International Trade Administration
United States profile - Media
British Broadcasting Corporation
The Media and Entertainment Industry in the United States
U.S. Department of Commerce

Databases for Mass Media

Academic OneFile
The premier source for peer-reviewed, full-text articles for academic libraries from the world's leading journals.
Academic Search Elite
This article database offers peer reviewed information in nearly every area of academic study.
Business Insights: Essentials
Business Insights: Essentials delivers authoritative company and industry information, articles, and statistical data.
Business Source Elite
This database offers information on business, economics, management, and marketing.
Opposing Viewpoints
This database features articles on a wide range of current controversial topics including mass media.
Credo
Credo is an easy-to-use tool for starting research. Gather background information on your topic from hundreds of full-text general and subject-specific reference titles.
Gale Virtual Reference Library
GVRL is a database of encyclopedias and specialized reference sources for multidisciplinary research.
General OneFile
Database includes reference, newspaper, and audio content that complements the resource's robust collection of magazines and journals
NY Times
Provides access to the daily NY Times and past issues after setting up an account with your Kirkwood email.